

eBit Innovation offers Marketing, Sales and Retail services to companies intending to successfully enter the Italian Market or seeking to boost their sales performance in Italy.
We are a team of managers with successful experiences in business management for multinationals such as Coca-Cola, Nestlè, Walt Disney, Kraft, Autogrill, Procter & Gamble and Vodafone.
A common goal has brought us together: the creation of a professional group consisting not just of consultants, but managers specialized in the stages of business development and evolution, requiring specific skills and an attitude for change.
Such are the foundations for eBit.
A strong ability to generate new ideas and directions through well-trained and independent thinking processes, untied from consolidated commitments.
A managerial approach which stems from a profound knowledge of the Italian market and its dynamics allowing for the development of business ideas with a strategy springing from a business vision, the shaping of a business plan, and its finalizatio in a detailed implementation plan.
An unflinching orientation to goals, making implementation and the actual achievement of results the key to the success of our contribution.
Expertise, energy and the availability of a professional team open to new perspectives.
This is us, this is eBit.
PARTNERS
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Gianluca Borsotti
milanese, 45 years old Bocconi University Milano
Degree in Economics,, specialized in Marketing PROFESSIONAL BACKGROUND
Nestlè - 88/89
Product Manager Kraft General Foods - '90/'95
New Products Development Manager Senior Brand Manager Philadelphia Marketing Manager Grocery Products The Walt Disney Company - '96/'00
Walt Disney Records Director Business to Business Director Vodafone - '01/'06
Head of co-marketing Products & Services Development Director Marketing Director Retail Fonebak - '07
Country Manager |
Paolo Santini
milanese, 44 years old Bocconi University Milano
Degree in Economics, specialized in Marketing PROFESSIONAL BACKGROUND
Coca-Cola Company - '91/'98
National Key Account Marketing Manager Trade Marketing Manager The Walt Disney Company - '98/'00
Reatail Manager Autogrill S.p.A. - '00/'08
Marketing Director QSR Marketing Director Italia Marketing and Brand Identity Director Europe |
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Letizia Mazzi
milanese, 44 years old Master post Degree SDA Bocconi
Degree in Modern Foreign Literature and Languages Università Statale Milano PROFESSIONAL BACKGROUND
Il Sole 24 Ore - '92/'94
Marketing and Sales Director Book Division The Walt Disney Company - '94/'04
Advertising and Business to Business Director Rodale Inc. - '04/'06
Vice President Global Marketing Rodale International PMS Group - '07/'08
Executive Vice President Marketing & Communication |
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Academic Collaborations
Università Bocconi/SDA Bocconi
Università di Parma Isitituto Europeo di Design CESMA, scuola di formazione manageriale |
Università degli studi di Milano
Università Cattolica di Milano Master Publitalia |