About Us
About Us
Expertise, Energy, Availability. This is us, this is eBit.

eBit Innovation offers Marketing, Sales and Retail services to companies intending to successfully enter the Italian Market or seeking to boost their sales performance in Italy.

We are a team of managers with successful experiences in business management for multinationals such as Coca-Cola, Nestlè, Walt Disney, Kraft, Autogrill, Procter & Gamble and Vodafone.

A common goal has brought us together: the creation of a professional group consisting not just of consultants, but managers specialized in the stages of business development and evolution, requiring specific skills and an attitude for change.

Such are the foundations for eBit.

A strong ability to generate new ideas and directions through well-trained and independent thinking processes, untied from consolidated commitments.

A managerial approach which stems from a profound knowledge of the Italian market and its dynamics allowing for the development of business ideas with a strategy springing from a business vision, the shaping of a business plan, and its finalizatio in a detailed implementation plan.

An unflinching orientation to goals, making implementation and the actual achievement of results the key to the success of our contribution.

Expertise, energy and the availability of a professional team open to new perspectives.

This is us, this is eBit.

PARTNERS

Gianluca Borsotti
milanese, 45 years old
Bocconi University Milano
Degree in Economics,,
specialized in Marketing
PROFESSIONAL BACKGROUND
Nestlè - 88/89
Product Manager
Kraft General Foods - '90/'95
New Products Development Manager
Senior Brand Manager Philadelphia
Marketing Manager Grocery Products
The Walt Disney Company - '96/'00
Walt Disney Records Director
Business to Business Director
Vodafone - '01/'06
Head of co-marketing
Products & Services Development Director
Marketing Director Retail
Fonebak - '07
Country Manager
Paolo Santini
milanese, 44 years old
Bocconi University Milano
Degree in Economics,
specialized in Marketing
PROFESSIONAL BACKGROUND
Coca-Cola Company - '91/'98
National Key Account
Marketing Manager
Trade Marketing Manager
The Walt Disney Company - '98/'00
Reatail Manager
Autogrill S.p.A. - '00/'08
Marketing Director QSR
Marketing Director Italia
Marketing and Brand Identity Director Europe
Letizia Mazzi
milanese, 44 years old
Master post Degree SDA Bocconi
Degree in Modern Foreign Literature
and Languages Università Statale Milano
PROFESSIONAL BACKGROUND
Il Sole 24 Ore - '92/'94
Marketing and Sales Director
Book Division
The Walt Disney Company - '94/'04
Advertising and Business to Business Director
Rodale Inc. - '04/'06
Vice President Global Marketing
Rodale International
PMS Group - '07/'08
Executive Vice President
Marketing & Communication
 
 
 
 
 
Academic Collaborations
Università Bocconi/SDA Bocconi
Università di Parma
Isitituto Europeo di Design
CESMA, scuola di formazione manageriale
 
Università degli studi di Milano
Università Cattolica di Milano
Master Publitalia